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John Bear tells stories of
customer complaints and shows which got action and which did not in Send
This Jerk the Bedbug Letter: How Companies, Politicians, and the Mass
Media Deal With Complaints and How to Be a More Effective
Complainer.
John's latest book,
co-written with his daughter Mariah, is Complaint
Letters for Busy People. In this book they provide sample letters
along with wisdom and encouragement to help you solve consumer
problems. These books are based on a combination of John Bears' own
Ph.D. research at Michigan State, much other university-level research
by others, and two lifetimes of practical and successful
complaining.
John Bear says:
The important thing to remember is that THEY work for YOU. Whether it
is the president of General Motors, the manager of your bank, the head
of the airline, or the waiter at the restaurant, they wouldn't have a
job if it weren't for your dollars. So when you are unhappy with a
product or a service, it is their DUTY to respond and make you happy
again. Sadly, the great majority of unhappy consumers DON'T complain.
And many of those who do, don't get satisfaction.
Ellen Phillips, consumer
consultant and founder of Ellen's Poison Pen, shows
letters of complaint that get refunds and apologies in Shocked,
Appalled, and Dismayed! She gives general advice (stay calm, stick
to facts) and provides sample letters and stories on resolving specific
problems.
Attorneys Stephen D. Colwell and Ann R.
Shulman give advice on how to avoid travel hassles and how to get fair
compensation for hassles that couldn't be avoided in Trouble-Free
Travel : ...and What to Do When Things Go Wrong.
Oh, if only this
book were on desks at United...
In Customer
Service, Southwest Airlines, Charles Schwab, Lands' End, American
Express, Staples, and USAA are each profiled and analyzed. In
addition, officials in each company provide first-person accounts of
their customer-service philosophies and practices.