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A serious reply
 
  Received by email:

August 15, 1997

Dear Mr. Cooperstock:

Having tried to reach you several times unsuccessfully by phone, I thought I would try to reach you by a more popular medium - the Internet.

My reason for wanting to get in touch with you concerns your complaints regarding the United flights you and a companion took last year. I have been monitoring how we have handled and responded to your complaints, and I am concerned by our inability to bring the matter to a conclusion that is satisfactory to you.

I know that during the past 14 months various representatives of our company have extended our apologies, along with some form of compensation, for the various inconveniences you suffered on your trip to Japan and Hawaii. To be honest, given that we are a company that prides itself on its customer service, we should also have offered you - in addition to our apologies and remuneration - our thanks for bringing your experience to our attention.

Needless to say, I am always disappointed and dismayed when I learn of experiences where our customer service falls short of the mark. As much as we hate to admit it, however, it does happen. When it does, it s our policy at United to do our best to correct the mistake and offer some form of remuneration as a sincere gesture of our regret.

I believe your case deserves our attention because our response to your complaints has been slow, impersonal and insufficiently candid. It is my hope that, in talking with you personally, we might be able to address the matter of this poor response on our part.

I would like to ask that you call me at your convenience, collect, at [number omitted]. (If you post this correspondence on the Internet, I ask only that you omit my phone number.) I look forward to the opportunity to speak with you.

Sincerely,

John Kiker
Vice President-Corporate Communications
United Airlines

While it is nice to receive an apology after all this time (and after legal threats were made against myself and the University of Toronto), it is disappointing to hear that UAL officials still consider those meaningless travel vouchers, sent in conjunction with form letter replies, as sufficient "remuneration" for every passenger's complaint or criticism. Interestingly, my dictionary defines remuneration as "something given of monetary value."

At any rate, my reply invites UAL to continue the dialogue if they are serious about improving their customer service.

 
Last update Monday, August 16, 1999. Copyright © 1999 Jeremy Cooperstock. All Rights Reserved.